Google : Project Fi
A short, clever minimalistic animation from Oddfellows. Project Fi is a mobile virtual network operator by Google, providing phone, messaging and data services using both Wi-Fi and cellular networks. This message is conveyed simply through light delicate shape layer animations reinforced with intelligent sound interjections making a very strong short piece of visual communication. Completely unobtrusive and honest, this simple aesthetic treatment is a trend at the moment, but definitely makes an impact on the senses.