/ DESIGN
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PULSE

Life Below Zero

Andy Baker from SVP/Group Creative Director at the National Geographic Channels directed this spot for Life Below Zero. I love the emotion and contrast in this piece with the powerful use of typography. From what I can gather the heads may have been modelled and mapped with photos in C4D. The branding execution in the type treatment is simple but a touch of simple genius. The human connection communicates an overwhelming emotional connection with the subject while providing a perception of mystery at the same time. Hats off.

Colin JohnstonComment