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What is Bloomberg?

 

Bloomberg has been producing some engaging info-graphic, moving image promos and brand videos for some time now, this spot really caught my attention, a beautifully animated, super rich aesthetic showcases a powerful piece of moving image design, it's certaimly a step forward in the use of 3D physics.

A stunning contrast in the aesthetic treatment between #000000 (noir) and well, luminosity, Bloomberg's UBER-HYPER bold, succinct, omnipresence of data visualisation emulates the optical fibre pace of the broadcast news industry coming from all sectors and all parts of our now truly interconnected global society. This spot (if you can call it that) is beautifully crafted and technically mesmerising (for me).

At 50 secs - the integration of language and vocal styles reinforces this piece as a journey for the mind and conjures up thoughts of international trans-futurist-connectivity (that's right) and super duper fast communication. For all of those are narrative advocates, this be completely lost as a 1-dimensional damp squib branded piece of shit, but that's ok, I understand. I'm a sucker for this type of shit.

Style / design logic frames are included below to browse. 

Credits:

Creative Directors: Alex Topaller, Daniel Shapiro Design: Alex Mikhaylov, Alex Frukta, Vladimir Tomin

2D Artists: Alex Frukta, Vladimir Tomin, Max Chelyadnikov, Daniel Shapiro 

3D Artists: Vitaliy Babich, Daniil Rybkin, Max Cheyladnikov, Vladimir 

Tomin, Evgenia Zhukova, Roman Senko, E.D.Satan 

Sound Design & Mix: Wesley Slover

Music: Asche & Spencer

Colin JohnstonComment