Universal Everything : Media Wall
Breaking the mould, again — Universal Everything have been on my radar for a number of years now as media-design pusher collective driven by Matt Pyke. On this occasion the client is Deutsche Bank. Their headquarters in Hong Kong have been blessed with the largest pixel dimension screen ever with a beautiful arrangement of coded graphics developed by field.io. The idea was to work around the minimalist structure of the Deutsche Bank logo and essentially play around it as a physical structure. Connotations are primarily Futurist, messages of authenticity, robustness and global connectivity are sent throughout with the various digiscapes and artworks produced by the collective. Simple to view yet a complex graphic structure provides a sharp branding exercise with a statement of strength in meaning business for employees and customers alike.